There are a variety of factors influencing the automotive services aftermarket.
Several important issues include:
Longer service intervals
Original Equipment Manufacturers have made improvements in manufacturing that have resulted in better quality parts for new cars. This means longer service intervals.
Strong competition
Franchized car dealers, independent garages and fast fitters are fiercely competing for automotive aftercare.
The ageing car park
People are holding on to vehicles longer. Today roughly two thirds of all vehicles on European roads have driven more than 100,000 kilometers and the average vehicle lifespan is over 13 years. That’s a lot of potential customers. Looking to beat the ageing process and benefit from many more (worry-free) kilometers.
Workshop impact
These trends have a big influence on the amount of workshop visits. Now, more than ever it’s important to be active in approaching new customers and also keeping your existing customers satisfied.
Please contact our local office for further details.
